efficiency from information to services. After all, under the strong social attributes, the income directly brought by information has a ceiling. It is not the traffic that restricts the commercialization of WeChat, but the paradox of socialization and commercialization: excessive commercialization will inevitably hurt the user experience, while mature ones The product needs to be further commercialized. Therefore, for WeChat, the possibility of commercialization can only be achieved by taking services as the undertaking. Epilogue Zhang Xiaolong once said that WeChat is a “tool product” that users “go away when they are done, and come back next time”. The core of tool products is service.
In this sense, perhaps "social networking is WeChat, WeChat is service" is the ultimate goal of "tool-type" WeChat that Zhang Xiaolong wants to achieve. As for whether to pay for a subscription account or not, it is neither critical nor important. After all, apart from people in the Internet circle, how many readers can really care when attention is scarce? #Columnist# Liu Zhigang, WeChat: 13124791216; WeChat public account: Internet Jianghu (ID: VIPIT1). Everyone is a product manager columnist. Senior media person, special writer for many columns such as 36/Titanium Media, and in-depth reports sms marketing service in the field of TMT. This article was originally published on Everyone is a Product Manager. Reproduction without permission is prohibited. The title image is from Unsplash, based on the CC0 protocol