As a product manager, can you accurately distinguish what customers are asking, whether it is a requirement or a demand? This article answers bulk sms service from the two aspects of why customers like to put forward "requirements" and how to quickly distinguish between requirements and requirements: what a product manager needs to do is to bypass the various requirements raised by customers and quickly grasp the essential requirements. Let's start today with an example: Lao Yu is a product manager who works overtime until the early hours of the morning, bulk sms service dragging himself home exhausted. The wife and three-year-old were asleep. Lao Yu simply took a shower and fell asleep.
At two o'clock in the morning, the three-year-old child suddenly burst into tears. While crying, he shouted: I want cookies, I want cookies. The wife was woken bulk sms service up and said impatiently: Where can I find cookies for you in the middle of the night, no! Go to sleep now! Lao Yu was also woken up at this time, got up and went to the kitchen to look for it, and sure enough there were no biscuits. But he found a bag of bread, took two slices for the child, and said, "No biscuits, but there is bread, eat some bread". The child ate two slices of bread and fell asleep again. The Lao Yu family bulk sms service returned to peace. The above example comes from an example in "Effective Demand Analysis", which I feel is very vivid in the topic discussed today. Let me look at the three roles in the example:
Children: represent our customers or business parties (for the convenience of reading, collectively referred to as "customers" hereinafter), when customers encounter problems, their first reaction is to directly put forward a feeling within their cognitive range to bulk sms service solve the problem solution, which I define as a "requirement". Mom: Representing inexperienced product managers, the focus is often on how to implement and how difficult it is to implement. Lao Yu: It represents a rich product manager who can quickly identify the real needs behind customers - hungry. order to find a low-cost solution (bread) to help it solve the problem, everyone is happy in bulk sms service the end! In fact, we often encounter similar scenarios in our work. The following scenarios must be familiar to all product partners: Customer A: Can you add a field to the list? Client B: I need to add a filter here.