Mobile-first index: a 180 for search Before explaining the case study, I will quickly explain the mobile-first index. Currently, and until the mobile-first index is rolled out, Google will use the desktop version of a page by default for ranking purposes. (This is for desktop and mobile search rankings.) Needless to say, it's not optimal. Sites might have a horrible user experience on mobile, less content, or even have spam on their mobile URLs, but
Google would still use the desktop page and content for rankings. Mobile-first less content Enter the mobile-first index. Once fully rolled out, Google will start fax number list indexing the mobile page as the primary URL and using it for rankings (for both mobile and desktop rankings). Mobile URLs will also be used to understand structured data. So that's a 180 of how things have worked so far. Google Mobile-first Index From the site owner's perspective, if you're using a responsive design, you should be fine. Technically, it's the same
content presented on mobile and desktop. But if you use separate mobile URLs or present different content on your mobile URLs via dynamic serving, you need to be very careful. It's important to note that many sites deliver the same content via dynamic serving (which would be nice). But there are times when dynamic broadcasting is used to showcase different content. So if you're using dynamic streaming, you still