Without a doubt, the star video of the series is the one entitled The Epic Split with Van Damme . That today has more than 88 million views. This shows that communication can be done globally in B2B Marketing . Success story in B2B marketing: "Did you mean Mailchimp?" Many of us have heard of Mailchimp or have used this email marketing tool designed for small businesses and freelancers. One of their latest digital campaigns was awarded at the 2017 Cyber Lions Grand Prix award thanks to its originality and for being daring. Mailchimp knew it didn't have to push its brand name any further in the face of the public. The brand may have a somewhat strange name and it may not be easy to remember and therefore, users, when searching, made mistakes when typing the brand. From the creative agency Droga5 they decided to use that weakness of the brand as an advantage.
What if, instead of wanting to correct Real Estate Photo Editing consumers in their writing, they were encouraged to misspell the brand name? Thus, with the similar words typed in the search engines, the predictive capacity of the engines could be used to direct them in the end towards the real brand. The campaign focused on a strange lineup of very intriguing digital experiences with names that sounded a lot like MailChimp Without a doubt, the star video of the series is the one entitled The Epic Split with Van Damme . That today has more than 88 million views. This shows that communication can be done globally in B2B Marketing . Success story in B2B marketing: "Did you mean Mailchimp?" Many of us have heard of Mailchimp or have used this email marketing tool designed for small businesses and freelancers.