How do you create a landing page that beats the competition? Look what they're doing - after all, that's what buyers do. Competitor analysis can help you understand their strengths and identify their weaknesses to improve conversion rates. These nine SEO and content marketing experts share their tips for evaluating what your competitors are doing to inform your company's landing page development. Your customers are viewing your competitor's landing page.
Shouldn't you, ask Sally Ofuonyebi via Tweet 1. Brainstorm, research and compare Rebekah Edwards, CEO of SEO agency Clara, says her research process starts with the industry mailing list customer: What are they looking for? What do they want to see? "I'll Google the term that comes to my mind and then go on to analyze the landing pages that rank on the
SERPs to see if I find something close to what I'm looking for," she says. She then uses Ahrefs' Site Explorer tool to view organic search traffic and link profiles for any URL. “I reverse engineer the keywords that are most relevant to my own landing pages. From there, I look at the top five page rankings for those keywords — that’s where the real competitor research starts,” Rebekah said.