Design has always been an important part of IBM, but its impact has never been greater. And as they say, with great power comes great responsibility. When we think of design at IBM, we probably remember Paul Rand's iconic Eye Bee M poster or the Latest Mailing Database famous motto “good design is good business”. But if the spirit is still the same, IBM has come a long way. Since Thomas Watson Jr. took over the company in 1952 and set out to stand out with modern design, they have grown to become the largest design organization in the world, with over 1,500 designers working on innovative products ranging from l machine learning to the cloud to file sharing. .And that's where Arin Howick comes.
With a master's degree in human-computer interaction and more than two decades of research and user experience experience at companies like Oracle, he now leads the team at design of all IBM product offerings. Being responsible for designing the AI services used by millions of people is a huge responsibility, and Arin is keenly aware of that. Over the Latest Mailing Database years, he has become one of the biggest advocates of transparent design. According to him, good design does not need to sacrifice transparency, and imperceptible AI is not ethical AI. In fact, he and his team even created a set of guidelines called “Everyday Ethics for AI” to help designers and developers create trustworthy systems.
In this episode of Inside Intercom, Fergal Reid, our very own Director of Machine Learning, sat down with Arin to talk about the role design plays at IBM, the importance of user research, and the principles building an ethical and sustainable AI. If you're short on time, here are some quick tips: Good design is good business. Every designer should ask themselves: How can I apply the Latest Mailing Database principles of good design to achieve better results for clients and businesses? User research is an essential part of the design process. By constantly observing the customer, you learn how they define success in their organization and, therefore, how you can help them achieve it. Play fulness pays. Sometimes getting honest feedback from customers works best in a relaxed and fun environment.