An important indicator to measure the platform is GMV (total transaction value). The total transaction value is simply disassembled. GMV = platform traffic * conversion rate, Whatsapp Database so it seems that the core of the platform is to increase Whatsapp Database platform traffic and increase purchase conversion. 2. Traffic: Gamification operation and traffic distribution induced by interests Traffic is very important for e-commerce platforms, and product design for traffic should consider acquisition, distribution, and retention to ensure continuous traffic that can grow.
Traffic acquisition Pinduoduo is just like his name, and the most impressive thing for everyone is its fight-to-buy gameplay. I often receive Whatsapp Database WeChat messages from relatives and friends to cut a knife. From the initial suspicion to the fact that after my relatives and friends received the bargained goods, I couldn’t help but try Whatsapp Database Pinduoduo through this way of pulling people’s heads and relying on WeChat, the social traffic black hole, to quickly get it. Large numbers of users and traffic.
Pinduoduo has also implemented this gameplay into every corner of the platform, such as: sharing coupons, grouping Whatsapp Database products, and more directly bargaining for red envelopes, directly giving the money originally given to channel promoters to C-end promotion users. In addition to the promotion of C, which can bring natural Whatsapp Database growth in traffic, more importantly, it can precipitate the relationship chain of C, which will be explained in detail in the conversion.