However, the value of pixel tracking data should not be easily dismissed.
Engagement-based email delivery potential is also potentially impacted. Best practice guidelines recommend that all major MBPs such as Microsoft, Gmail, and Yahoo send email only to enthusiastic users. The latter is especially recommended to "send email only to users who choose to retrieve and read the message". .. .. Consider unregistering users who have not read the message . Even Apple recommends that you regularly curb inactive or inactive subscribers.
The signal accuracy provided by pixel-based open Cork Bicycle Rent zone tracking also declines over time. Marcel Becker of Verizon Media spoke at last year's Validity's Summit event and tends to overreport open rates up to three times when compared to what he knows to be true as a mailbox provider (MBP). I talked about that. Reasons include the use of techniques such as image caching, image prefetching, and automatic image enable / disable, all of which create bias.
Email marketers have already been responding for some time. As the DMA report shows, only 1/4 of senders use open rates to measure program relevance, and clicks are twice as widely used. Outgoing platforms such as Campaign Monitor and Sensorpro have already introduced the ability for senders to suppress pixel tracking on demand at the campaign level, and many individual programs now enable pixel tracking at the individual subscriber level. / We are developing a function to disable it.