What Is Targeted Advertising? Targeted advertising refers to the practice of sending ads to web users based on their online behavior, demographics, and buying history. This includes information that they have explicitly shared, as well as data that can be inferred about them through implicit behavioral or demographic attributes. For example, web advertisers may choose to show you a pair of running shoes after you visit several web pages about hiking and marathon running. They might also send you ads for new smartphones if your search history contains terms like “smartphone reviews” or “latest mobile technology.”
Beyond the examples mentioned above, targeted ads can also consider your geographical location, income level, and social media activity. Some examples of targeted ads include: Social media ads: After you visit a web page, social Whatsapp Database media sites — such as Reddit — often show you ads from the same company or products that were advertised on the previous site. For instance, you may have noticed how Facebook shows you ads of things you searched in Google just a while ago. Web browsers ads: Search engines — such as Google — place ads on search result pages based on the keywords you previously browsed for. If you buy something online, you might see ads for similar items on other websites.
Behavioral ads: Some ecommerce websites, like Amazon, show you ads based on your purchasing habits. Targeted Advertising: Trustworthy or Not? Marketing analytics and niche marketing strategies have seen major improvements in the past few years. They have helped make marketers better understand their target audiences, make relevant suggestions to them, and even determine the price points of their products. However, despite these benefits, hyper-targeted ads can often feel too intrusive for web users nowadays. The reason is that they are usually based on assumptions about individuals instead of explicitly-shared information or explicit user preferences.