with the CTR. It's not just about generic search results. Featured snippets, carousels, news, ads, "people also ask" add-ons, and all Google-tested features influence engagement. Some say they lead to lower CTR. In my opinion, it depends. Your job is to persuade users to click on your results, regardless of the type of results. CTR is the key to success. New to CTR? Read our click-through rate basics with optimization tips. Naturally, the site itself cannot get users banned immediately. On the other hand, it doesn't have to be the best site ever. Top 6 SEO Trends for 2018 4. Content The best evergreen of them all! But there is no change to that. Producing
quality content will always be a trend. To be honest, I wouldn't say it's a trend, it's a must. There are plenty of guides out there on content writing and keyword research, so let’s dive into the next trend. content seo trends 2018 5. Local it was around 58%, overall employee email list over 50%. On the other hand, quantity does not equal quality. This year's SimilarWeb study found that:Computer users spend more time on websites, about 1.9 times more time per visit on desktop than on mobile Bounce rates on mobile
are 40% higher than on desktopMobile has started to drive more traffic, but desktop brings more engagement. But it's important to understand the user's behavior and intent behind their actions. Local SEO is crucial for mobile search. On top of that, Google has changed the way localized search results are generated to make them even more localized and relevant. SEO specialists should use specialized tools such as SERPChecker. local seo trends Keep in mind that local SEO will be influenced by voice search. These two will most likely overlap in the future. In addition, Google RankBrain plays a role in this and is particularly geared towards search queries