Artificial intelligence is already being used to support more intuitive and responsive marketing automation tools, and it's only a matter of time before it disrupts A/B testing. According to ClickZ , this change will be the most dramatic in the AI's ability to expand testing beyond one variable at any given time.In fact, AI solutions could effectively test dozens of different buy email list variables in a single A/B test, generating insights and results that boost AI conversions for A/B tested marketing campaigns. By testing multiple variables at once, marketers are able to get results faster and the increased volume of data allows for better accuracy.
This data could help marketers identify not only buy email list what is working and what needs improvement to drive more conversions, but also whether the changes needed relate to marketing and campaign targeting or the creative work behind branded content. .In the not-too-distant future, the role of AI in A/B testing could extend far beyond search ad campaigns and social content and play a vital role in the content creation process. Creators could use AI to brainstorm storytelling strategies, brand narratives, and even branded content synopses in an effort to create more engaging stories that resonate with an audience.
Such innovation would not replace human buy email list creators with their computer counterparts, but it would give them a valuable tool to spark creativity and explore other angles to tell a brand story.Over time, A/B testing becomes more efficient and valuable as new information is added to old. But when you only test one variable at a time, this accumulation of information is slow. Automation and AI are poised to accelerate this process and deliver better, smarter, and faster insights while reducing the workload of the individual marketer. It may look like the A/B testing we are used to, but the difference in results will be unrecognizable.For more stories like this, subscribe to the Content Standard newsletter .