Now that you know the factors that affect your website’s sale price, let’s actually come up with a number for you! Each of these steps will give you a value—but the more you follow, the more realistic your valuation will become.
Step 1. Create a financial spreadsheet
The very first thing you should do to calculate your website’s worth is create a spreadsheet, which includes your profit and loss, add-backs, and net profit.
Here’s an example of what that may look like:
Website value profit & loss spreadsheet
You create a column for your revenue, then columns for each month. Do the same thing with your expenses. Revenue – Expenses = Net Profit.
Once you’ve listed your income and expenses, then you can create a section for add-backs (also called Discretionary Spending). These are expenses that the new owner won’t incur in the future or wouldn’t have incurred if they had owned the business.
For example, things like owner salaries, link building or content that created business growth, or web development.
Add-backs and discretionary spending calculator
With that done, calculate your net profit: Revenue – Expenses + Add-Backs = Net Profit.
Once you have the net profit for the last 12 months, simply add all of that together and divide by 12 to get your average monthly profit. Then take your average monthly profit and multiply it by 30 to 45 to get a range your website could sell for.
If that’s all you wanted—you’re done! But if you want to take it a step further and get a better idea of what you can realistically sell your website for, move on to step #2.
RECOMMENDATION
If your website doesn’t have any income and you purely want a valuation based on traffic, you can get a rough idea by using the traffic value metric in the Overview report from Ahrefs’ Site Explorer. It represent