Amazon's Demand Side Platform (DSP) may not be the first platform Photo Retouching to think about when putting together a channel mix that includes display options. First, consider the Google Display Network (GDN) (probably Trade Desk, Criteo, or any number of exchanges). You probably need to be an Amazon seller to take advantage of the DSP. No. In fact, like Google, it's a great way to take advantage of networks owned by Amazon sites Photo Retouching (such as IMDB and the partner exchanges they connect to).
And yes, these are the placements you are driving Photo Retouching back to your website instead of Amazon. In addition, you can leverage Amazon's in-depth knowledge of consumer behavior on networks and platforms, including: Purchase history. Brand affinity. The search performed. advertisement Continue reading below 184 million US monthly visitors are also a small perk. Let's disassemble it. Let's start with the options that are most appealing to search marketers Photo Retouching doing display, and look at some of the options that increase awareness of media purchases based on traditional demand acquisition and retargeting. Things necessary First, you need a DSP account. This is separate from the Amazon Ad Console account required to run Amazon advertising options such as sponsored products, sponsored brands, and product display advertising. As with GDN and other programmatic campaigns, you'll also need assets tailored to Amazon's specifications, such as banners, interstitials, and short videos. There are no automated creators or templates like Google Display Builder.
However, like Google, it can take some time for impressions to be created and performance data to arrive, so you need to plan flight dates of similar length and Photo Retouching have sufficient asset inventory. advertisement Continue reading below Where ads are displayed In addition to obvious sites like IMDB, Audible, and other sites that Amazon bought this week, there is a list of exchanges you can check here. This list also includes third-party partners that you can use to upload first-party data, such as unsubscribing to email. (Don't let it escape so easily!)