Punch the sandbag and the sandbag will shake.
When you are walking down the street and suddenly telemarketing list hear someone calling your name, you will stop abruptly. Even if it's not calling you, and the voice is loud, you will look around to see what the person being called looks like.
These are all reflections, and they are all necessary reflections that are driven or interfered with by external forces. The word reflection belongs to the language level. If there is a marketing communication action, there will be a corresponding magnitude of feedback, which telemarketing list is the strong word reflection; if there is an action, but there is only an unequal market response, this is the weak word feedback. We hope that all operations are strong word reflections, but the truth is often not satisfactory! One punched the market, and the market turned into a cotton ball; a handful of candy was thrown at the crowd, hoping to make some ripples. In fact, what was thrown out was just sugar-coated bubbles, which burst before the crowd.
The meaning of word reflection
What is the significance of word reflection at the marketing level? If it is big, it determines the success or failure of product marketing; if it is small, it determines the doubling or reduction of investment.
Is word reflection really that important? Why is there no place for word reflections in routine research? The reason is that we all love to focus on the big and let go of the small, and pay too much attention to those popular marketing framework theories, positioning, segmentation, strategy, pain points and various new marketing studies derived from them. We also attach great importance to and are eager to monetize. The concepts of live streaming, new media distribution, and Civic traffic have surrounded us. We have no time and energy to study the feedback of the target group, nor have we noticed that the intensification of competition requires us to More energy is put into the subdivision level of consumer feedback. The final statement of this energy is the theory we focus on today-consumer word reflection.
Paying attention to the reflection of consumers' words means paying attention to the market feedback of marketing activities, paying attention to the acceptance of new products by consumers, paying attention to the effect of communication, and whether the product positioning and main appeal are accurate. Take a look at the causal link between word reflection and the well-known marketing theory. You will find that this is too important. If you don’t study word reflection, you will not understand the real needs of consumers, and you will not be able to formulate correct and efficient communication strategies.
Three, word reflection classification
Word reflection, if it must be classified, should belong to the first element in the research field of consumer habits. How to study consumption habits? How to lead the way of life? How to make products meet consumer demand? In fact, there is currently no standard for quantitative research on these issues. At best, it can only be regarded as fuzzy science. Talking about oneself is a common phenomenon, and the idea of word reflection can basically solve the problem of quantitative marketing on the consumer side and the producer side, and make everything more basis. , to make everything clear.
Fourth, the strength and weakness of word reflection determines the accuracy and error of marketing
1. Word reflection intensity level 5, life experience
Which words are most reflective on the consumer side? It should be a word of life experience. Consumers have a lot of life experience and a rich reserve of life skills. The propaganda words for such life skills and life experience have strong word reflection. What is the reason? Because it is often used in life, a reflective command has been formed. As long as there is a call, it will inevitably give strong feedback. This is like when someone suddenly calls your name on the street, you will inevitably stop and look for the person calling you.
Smooth rice is good, thin-skinned walnuts are good, quiet air conditioners are good, cars with heavy doors are good, and odorless mosquito coils are good. In the corresponding field, it will trigger strong feedback from consumers. Your promotional description links to his thesaurus of life experiences, triggering the good or bad of it. If this kind of thinking can be correctly used in advertising communication, product naming, and the expression of the core selling point of the product, it can rank higher and higher in the minds of consumers.